Airside talk at UUB
Thanks to a kind stranger who gave me a spare ticket, I managed to get into the Airside talk in Uni tonight.
Guy Moorhouse of Airside and Matt from WithAssociates discussed some lovely work including these websites for Vitsoe (who make iconic modular shelves, apparently) and the London Transport Museum. I found it really encouraging to hear them talking about how the days of “take a brochure, make it into a website” are over, and how websites can and should be a real extension of the company; living, growing and evolving.
They also showed their pitch for an exhibition project, V&A Decode, which they didn’t win. The work they produced for it was beautiful, and tied in some lovely new tech like dynamically generated artwork and augmented reality invites, but they lost because they had forgotten about one of the very key goals: increasing footfall to the exhibition. This was a timely warning considering my final uni project this semester is creating branding and marketing for a fictional ‘sustainability’ exhibition.
The talk was part of the Build Conference being held here in Belfast, and organised by this guy. Looking forward to the big day tomorrow.