TickTalk: A Fake Web Conference About Time

Well that was a bizarre day.
For my latest uni project, we had to come up with a fake conference to be held in Belfast, brand it, and design promotional material for it. Inspired by Build, I created Tick Talk: A Web Conference About Time. So my tutors could access it easily to mark it, I hosted it in a random folder on my website.
Then, just around lunchtime today, somebody somehow came across it (presumably through Google, though what they would have been searching for I have no idea). Thinking it was real (and impressed by the unlikely line-up of speakers), they tweeted about it. Then somebody else tweeted about it. Then Andy Good (organiser of Build) tweeted about it, and the stuff hit the fan.